Public diplomacy and soft power in East Asia [Texto impresso] / ed. Sook Jong Lee, Jan Melissen

Contém referências bibliográficas

Summary:
1. The theory and reality of soft power : Practical approach in East Asia, p. 11
2. Soft power as productive power, p. 33
3. Measuring soft power in East Asia: An overview of soft power in East Asia on affective and normative dimensions, p. 51
4. Modern Japan and the quest for attractive power, p. 65
5. Soft power and public diplomacy: The case of Indonesia, p. 91
6. Taiwan's soft power and the future of cross-strait relations: Can the tail wag the dog?, p. 117
7. South Korean soft power and how South Korea views the soft power of others, p. 139
8. The limits of China's soft power in Europe: Beijing's public diplomacy puzzle, p. 163
9. Asian perceptions of American soft power, p. 191
10. The complexities of economic soft power: The U.S.- China case, p. 223
11. Concluding reflections on soft power and public diplomacy in East Asia, p. 247
Abstract:
The importance of soft power is one of the most striking features of contemporary international relations. The concept of soft power has a strong appeal outside the Western world, most countries now make serious business of developing their public diplomacy, and the challenge of engaging with overseas audiences is under close scrutiny in foreign ministries everywhere. Soft power possesses an almost magical attractive quality in East Asia, to a degree that it never attained in the United States or Europe. This study shows the continuing importance of empirical measurement and critical examination of this analytical concept. The awareness of public diplomacy's centrality in international relations is also shared in East Asia and recent experience has something to offer to current thinking. Public Diplomacy and Soft Power in East Asia helps to fill in empirical gaps and informs broader conceptual and theoretical debates. (Palgrave Macmillan)